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No scrolling. No filters.
Straight to the car.
Big car websites are hard work. Buyers wade into the filters, get 60 results, get tired, and leave. With the TradeScale Plus sales executive they just say what they want, “family diesel estate around £12k, automatic”, and it finds the exact matches in your live stock in seconds and takes them straight to that car's page on your own site.
The problem
Buyers give up in the filters.
You pay for every visitor on your website, through your stock advertising, your Google spend, your social. And then you hand them a filter panel and hope. On a big forecourt, that is where deals quietly die: the buyer who wanted a specific thing scrolls three pages, cannot find it, and leaves for a site that made it easier. The car they wanted may well have been in your stock the whole time.
The assistant removes that whole step. Instead of making buyers search like a database administrator, it lets them talk like a customer.
How it matches
Say it. See it.
Your Sales Executive
Searching your live stockIllustrative conversation, the real assistant links to real car pages on your own website.
It matches on what buyers actually care about:
- Body type, estate, SUV, hatchback, 7-seater, van.
- Fuel and gearbox, diesel, petrol, hybrid, electric; manual or automatic.
- Colour, because for plenty of buyers, it matters.
- Budget, with a sensible stretch band, the £12,400 car still shows for the £12,000 buyer.
- Features, towbar, heated seats, parking sensors, sat nav.
And it only ever offers cars that are actually available. Never a sold car, never a reserved one, the assistant relearns your stock every day.
Then it sells
Finding the car is
only the start.
A search tool would stop there. A sales executive does not. Once the buyer is looking at the right car, the assistant offers the next step: a viewing or a test drive at a real date and time, a finance illustration at your own APR, and, the moment the buyer shows real interest, it warmly asks for their name, mobile and email and hands you the lead.
Questions, answered
Car finding, answered.
How does the assistant find the right car?
The buyer describes what they want in plain English, body type, fuel, gearbox, colour, budget, even specific features, and the assistant matches it against your live stock in seconds, then takes them straight to the matching car's page on your own website.
What if the buyer's budget doesn't quite fit?
It matches on budget with a sensible stretch band, so a buyer with £12,000 to spend also sees the right car at £12,400 rather than nothing at all.
Does it ever show sold or reserved cars?
No, never. It only offers cars that are actually available, because it relearns your stock every day.
Does it replace my website's search filters?
It sits alongside them. Filters work for buyers who know exactly what they want; the assistant works for everyone else, the buyers who would otherwise give up and leave.
Does this work on a big superstore site?
That is exactly where it earns the most. The bigger the forecourt, the harder it is to browse and the more buyers the filters lose. See our page for used-car superstores.
Keep reading
The rest of the product.
For superstores
The bigger the site, the more this matters. Built for 1,700-car forecourts.
Read moreKnows every car
The live stock intelligence that makes instant matching possible.
Read moreViewings & test drives
From the right car to a booked appointment in the same conversation.
Read moreHow we compare
No other dealer chat takes buyers to the car. See the comparison.
Read moreSee it on your own stock
Watch it navigate your website.
We build the demo on your own live stock and your own site, so you can see it take a buyer from vague idea to exact car in seconds.