Home/About
Who we are
Built by people who
sold cars for a living.
TradeScale Plus is not a software company that discovered car dealers. Between us we have spent decades on the sales floor and in the training room, which is why the assistant behaves like somebody who has actually stood on a forecourt: it knows the stock, it never invents a figure, and it hands you a real name and a real number.
The team
The people behind TradeScale Plus.
Ashley Evans
Founder & CEO
Ashley founded TradeScale Plus after fifteen years in new and used car sales, working with franchises including Land Rover, Honda and Citroën.
Those years left him with a clear view of where a dealership actually loses buyers, and it is rarely the advert. It is the enquiry nobody rang back, the question asked at eleven o’clock at night that got a contact form instead of an answer, and the car sat on the pitch that nobody realised was drawing the most interest on the whole website.
TradeScale Plus was built to close those gaps rather than add another dashboard: a website sales admin that knows every car on the forecourt, answers properly at any hour, and puts a name, a number and a booked appointment in front of the sales team in the morning.
Richard Beagle
Head of Dealer Relations
Richard joins TradeScale Plus bringing a wealth of automotive experience to the company, having started in the industry in 1979.
He began as a trainee sales adviser and worked up through a range of sales and management roles, across a mixture of family-owned businesses and PLCs.
Richard founded TalkSales Europe Limited in 2004 and is still very active with it, helping sales teams across the UK improve sales performance and the customer experience. In that time he has delivered over 18,000 workshops and mentoring sessions to help sales people move forward to success.
Why it is built this way
A salesperson would never say that.
Most chat widgets are a form with a personality. Ours was written by people who know what a buyer actually asks, and what a good salesperson would never do.
- It never invents a figure. Not a price, not a monthly payment, not an APR. If it does not know, it says so and offers to get somebody who does.
- It never offers a car that has gone. Sold and reserved stock drops out of its answers the day it changes.
- It asks for the appointment, the way a salesperson would, rather than waiting to be asked.
- It tells the customer where their details are going before it takes them.
That is not caution for its own sake. A dealer principal cannot put something on their own website that might quote a rate it made up, and no amount of clever answering is worth that risk.
Start here
See it on your own stock.
We will build you a free demo on your real forecourt, so you can ask it about your own cars before you decide anything.