Indie dealers come first.
Every feature we build, we ask: does this help a one-pitch dealer in Llanelli, or only a 12-site chain in Birmingham? If it doesn't help the first, we don't build it.
I'm Ash. I built TradeScale Plus from scratch over 90 days because UK indie used-car dealers deserve the same AI back-office as the big chains — without the price tag, the contracts, or the boardroom nonsense.
I spent years watching independent used-car dealers across the UK juggle four tools to do what one good admin would do — and miss calls anyway because nobody's at the desk on a Sunday afternoon.
The big chains have whole AI teams. Dealers in Llanelli, Bridgend, Carmarthen, Pembroke — they don't. They have a forecourt, a phone, a Facebook page, and one or two people doing everything. The CRM they pay for doesn't pick up the phone. The phone service they pay for doesn't update their pipeline. The review tool doesn't know what cars they sold.
So I built one thing that does all of it. One login. One bill. One AI doing the work of a part-time admin, a call-answering service, a CRM, a review tool, a social scheduler, and an aftersales system — for less than the cost of any one of those alone.
She's called AME — Automated Marketing Engine. She picks up your phone, replies to every channel, books test drives, chases cold leads, runs aftersales, drafts your reviews, and tells you how your month is going.
I built her with indie dealers, not for them. The first half-dozen dealers who let me into their world shaped what she does and what she doesn't. They told me what they actually needed at 7pm on a Tuesday — and that's what we built.
If you run an indie used-car business and you're tired of stitching tools together, book a 15-minute demo. I'll show you what AME does on your real stock, you'll decide in five minutes whether she's a fit, and we'll go from there.
— Ash
Not values posters. The decisions we make every week come back to these.
Every feature we build, we ask: does this help a one-pitch dealer in Llanelli, or only a 12-site chain in Birmingham? If it doesn't help the first, we don't build it.
Per-seat fees, setup costs, "premium" tiers — that's how legacy software grew its margins. We refuse. £499 buys everything we ship, forever.
AME does the work. You take the credit. Every message, every call, every review reply goes out in your dealership's name — never ours. The customer never knows you used AI.
Pre-revenue. £0 MRR. Built and ready, but no dealer is on it yet. If you're a UK indie used-car dealer running 15–100 cars and you want to be one of the first, you get founding terms: £499/mo locked for life, direct line to the founder, and a real say in what we build next.
5 spots. Closes when we hit 5 paying dealers. Then standard pricing applies.
15-minute demo on your real forecourt stock. I'll show you what AME does. You'll know within five minutes.